Steve Jobs: The Next Insanely Great Thing →
If it’s not obviously from my tweets and postings here, I’m an Apple fanboy. I generally love their products and believe that their focus is on creating the best possible experiences for their users. It’s clearly not altruism, but you have to appreciate a business that has succeeded at being wildly profitable and continued to evolve our understanding “computers.”
Earlier this weekend, a few people I follow on Twitter were discussing this article from Wired in April of 2002. Think back to that time. Palm was the preeminent player in hand-helds. A completely redesigned iMac, with a pivoting flat panel display, was revealed at Macworld. AOL and Netscape filed an antitrust suit against Microsoft over web browser incompatibilities. FireWire was introduced.
Things were a little different.
Most importantly, the web, while a strong presence, was still in its infancy. It was a pivotal time for the web with a series of competing technologies vying for preeminence. Furthermore, Microsoft was intently focussed on owning the web.
When I read this interview with Steve Jobs, I’m reminded of his vision. Say what you will about his management style, monomaniacal control issues, and idiosyncrasies … he sees trends in technology well before they have become critical aspects of life. The thing that also strikes me is that he sees the challenges that lay ahead of him. He’s advocating for an open web. At the time he wisely wanted to focus on a ubiquitous server/client architecture with minimal client side requirements. He wanted to drive adoption and knew that things needed to be as simple as they could be.
If I had one aspiration of a Jobsian nature, it would be the 10 year view. I see in weeks and months, a year or two in the right situations. Looking at the horizon and seeing your destination long before it’s in view is a skill of masters and demands respect. Being able to lay down the road, fending off the competition and naysayers, all while delivering great products and experiences also helps!

























